Most of the focus on the London pricing property market falls on what it means to buyers. When people talk about how London house prices have fallen in the past year, this is painted as a good thing. After all, with an increase in earnings growth, it feels as though it is easier for would-be buyers to step on to the property ladder.

 

Of course, we say it is easier, not easy. And, it is all relevant, because even though London has become more affordable in competition with previous years in the London market, it isn’t getting more affordable when it comes to the rest of the country.

 

If you take the price of property with the average annual salary, in London, the average property cost stands at 13.9 times the typical annual salary. This must be taken alongside the fact most mortgage lenders only provide a mortgage, at a maximum of, 4.5 times the buyer's salary. This leaves the average London buyer requiring a significant mortgage to get a home.

 

The Bank of Mum and Dad matters in the London market

 

You can see why the phrase “The Bank of Mum and Dad” is vital. A lot of parents and relatives are keen to assist their loved ones to own property. The thing is, for many people, it is a necessity, rather than a helping hand to speed up the process.

 

Returning to how London compares with other regions, it isn’t a surprise to learn that the second least affordable area of the UK is the South East of England. There is a house price to income ratio of 10.8, and in the East of England, this stands at 9.9.

 

If you are looking for something a lot more affordable, the North East of England has a lot to offer. The average property price is 5.6 times the standard of the average salary, and this ratio is pretty comparable to last years.

 

But we know for most people moving in and around London, comparisons with the North East of England are unhelpful and irrelevant. Yes, the house prices are much more affordable, but most people aren’t going to uproot themselves, their loved ones and change virtually every aspect of their life, just to buy a more affordable home.

 

No two parts of London are necessarily the same

 

This is why examining the different areas of London is crucial. There aren’t too many surprises left in England’s capital, so many people scour the market hoping for a gem that there aren’t many chances to find something no one else has heard of. You won’t be shocked to learn the Royal Borough of Kensington and Chelsea is the least affordable area of the capital.

 

The average price of property here is 25.2 times the average local salary. You might struggle to take on board that this ratio is much better than last years, which stood at 30.0.

 

Then we have Westminster, where the ratio stands at 19.5, although that too has fallen this year.

 

Verona Frankish, the Chief Executive Officer at Yopa, spoke about the market, saying; “While it’s encouraging to see affordability improve across many parts of Britain, it’s important to recognise that this has largely been driven by stronger earnings growth rather than any meaningful reduction in house prices, which remain high by historic standards. London is a good example of this as, although affordability has improved over the last year, the average home still costs close to 14 times the typical salary, which underlines just how challenging it remains for many buyers.”

 

With our local knowledge, we are best placed to help you with your first, or next, move. We are looking to provide you with as much support and guidance as we can in the market, no matter of your experience or expertise. When it comes to making an informed housing market decision, David Harris & Co is here to help you out.

 

David Harris & Co is your local property market specialist

Whatever move you wish to make, David Harris & Co is here for you At David Harris & Co, we understand what makes Finchley unique. Whether you’re buying, selling, or renting, our local expertise ensures we can guide you to the best decisions for your needs. Ready to explore Finchley’s property market? Contact David Harris & Co for expert advice and a stress-free experience. Call us on 0208 346 9122 to get started. Let’s make Finchley your next home.

Customer Testimonials

  • Getting it done!
    Ali at David Harris & Co was incredibly helpful throughout our search. We initially spoke with several agencies and spent around six months looking before making a decision. Ali was the only one who never gave up. He consistently arranged viewings, kept us fully updated on new properties coming to market, and stayed patient despite all our changing requirements. In the end, he found exactly what we were looking for. His experience really shows, and we felt completely confident that we would secure the right property through him. If you’re looking in Finchley Central, he’s definitely the agent to go to.
    Ali Maarefi 19/03/2026
  • Supportive Service Throughout
    I have rented through David Harris for 2 years and found him to be supportive, fair and addressed any issues in a timely manner. I would consider seeking another property to let through him with no hesitation.
    Faisal Khan 11/03/2026
  • A Fantastic Experience!
    I had a fantastic experience securing my new rental residence through this agency. From start to finish, the company facilitated an incredibly smooth and hassle-free process, which made the transition into my new home seamless. The highlight of the experience was the professionalism of Ali, the Head of Sales and Lettings, in coordinating offers. He was exceptionally efficient and always provided a quick response to queries, offering great general support whenever it was needed. If you are looking for a stress-free rental process with a highly responsive team, I cannot recommend their services enough.
    Gerald Gbagbe 03/03/2026
  • Great experience renting with David Harris &Co.
    I had a great experience renting with David Harris &Co. I want to especially thank to Ali for his excellent service. He was always quick to respond, clear in his communication, and very helpful throughout the entire process. His professionalism and friendly attitude made a big difference. I truly appreciate his support.
    Gabriela Angheluta 19/02/2026
  • A wonderful experience with David and Ali.
    I met David on Friday 30th January to discuss the letting, and at the time I thought he was being optimistic when he said, “We would hope to find you suitable tenants within two weeks.” I wasn’t sure, but David was confident — and he delivered. He not only found a tenant within a week, but also managed to move them in within that same week. Ali took care of all the legal and procedural side of things and was incredibly proactive throughout, making the whole process smooth and stress-free. I would definitely recommend David Harris & Co.
    Anand Patil 16/02/2026
  • Personalised, Professional Service from David Harris & Co!
    A really great and amazing experience with David Harris & Co. They have been super helpful, detailed, professional and transparent through the whole process. They were really attentive and were realistic about my needs as a new landlord, and what was on the market, so have really appreciated their feedback and great work. Also for being patient with me in answering all my questions.Thank you again for the great and very personalised service David and Ali for letting out my flat!
    Aruna Mohan 23/01/2026
  • Stress-Free Property Purchase Thanks to Paul!
    I’ve just completed on my new property, just wanted to say a massive thanks to Paul who helped me along the way. From start to finish Paul kept me informed and updated at all times and made the whole process which I imagined would to be very stressful that turned out to be very pleasant. I couldn’t recommend David Harris and Co enough if you want a reliable and professional service.
    Ardit Laci 22/12/2025
  • Professional and Efficient Service
    I had an excellent experience and received a great service from the whole team. Paul was very professional and efficient and kept me informed throughout the process of letting out my property. I will highly recommend them.
    Raouf Jeran-nejad 04/11/2025
  • Excellent Service and Support from Paul at David Harris & Co!
    I’ve had a wonderful experience with David Harris & Co, especially thanks to Paul. He’s a truly professional and attentive estate agent who takes great care of both tenants and landlords. Paul always responds promptly, gives clear and helpful advice, and goes the extra mile to keep everything running smoothly. It’s rare to find someone so approachable and trustworthy in this field. I highly recommend David Harris & Co to anyone looking for reliable property management and a stress-free renting experience!
    Mihaela Moscaliuc 03/11/2025
  • Outstanding Service from Ali and David!
    Ali and David Harris have tremendously helpful with the rental of my property in Golders Green. Always reachable and very happy to help. As a landlord for 36 years, David Harris & Co would 100% be my definite recommendation.
    Charles levi 28/10/2025
  • Great Experience!
    I had a very great experience with Paul getting our new property. He made things very easy for both myself and my partner.
    Buyer - Rebecca Oluwabukunmi 26/10/2025
  • Beyond 5 Stars! Exceptional Service from Paul Segal
    If there’s any other rating Higher than a 5 Star ⭐️ I do give it to PAUL SEGAL..He is very Professional,Efficient and Considerate to both Prospective and already existing Customers..Looking to Rent or buy a Home???..I do recommend him over and over again
    Jinadu Olakunle 25/10/2025
  • Highly Professional & Friendly Service from David Harris & Co!
    A highly professional team @ David Harris & Co. They understand the market. Ali Abrishami (The Lettings Manager) was transparent with us throughout and provided an excellent and very friendly service. He helped us rent our ideal family home within Finchley at a good price for the market. No fuss even when we requested a few changes before signature. Highly Recommend!
    Vijay 20/10/2025
  • Paul and the David Harris Team Helped Us Find Our Perfect Family Home!
    Paul was very helpful and friendly. He managed to find a lovely home for me and for my family.. Paul and David harris the best agency . Thank you Paul for your help.
    Çiğdem Karataş 14/10/2025
  • Outstanding Support from Paul Segal — Smart, Helpful, and Energetic!
    Amazing and wonderful experience collaborating with Paul Segal to search for my needed accommodations. Smart personality, energetic, frank, and very helpful. I appreciate him and recommend him if anyone needs help.
    Bharat Rasaily 13/10/2025

 
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